ASK
Generate excitement for NERDS Gummy Clusters ahead of the Super Bowl and introduce the new campaign in a way that captures attention before the full commercial airs.

CONCEPT — “BEST BUDS”
By showcasing the unexpected friendship between Andy Cohen and a NERDS Gummy Cluster, the teaser creates humor and personality while building anticipation for the full Super Bowl commercial. Their playful bond introduces the campaign’s fun, energetic tone and leaves audiences wanting to see more on game day.

MY ROLE
During my internship at Digitas, I partnered with copywriter Jewel Devora to develop and pitch Super Bowl Surround Sound concepts for NERDS. One of the ideas we worked on evolved into the official Super Bowl teaser, featuring the “Best Buds” relationship that helped build excitement leading into the full commercial.